Vice President, Strategy

Ivo Scheepens

Ivo is a seasoned commercial leader with over 25 years of marketing and sales experience in the global orthopedic and spine medical devices sector.

At Axis, Ivo leads all strategic commercial and clinical initiatives, leveraging his specialized knowledge in spine. He oversees commercial strategy, brand and product management, digital marketing, and clinical research. As a member of Axis’ leadership team, he excels in cross-functional collaboration with Sales, R&D, QA/RA, Operations, and Finance. Ivo is often described as the ‘cement between the organizational bricks’.

Ivo’s journey in the medical devices industry began with foundational roles in marketing and sales, where he quickly distinguished himself through his strategic insights and ability to drive growth. His leadership was instrumental in several high-impact projects. At Medtronic, he was part of the team launching a minimally invasive surgery (MIS) spine platform, giving Medtronic a leading role in the MIS space. At Intrinsic Therapeutics, a US-based spinal startup, Ivo and his team delivered the first-to-market PMA disc closure implant, highlighting his expertise in new product development and market introduction.

His career is marked by a consistent track record of establishing strong market positions for new products. Ivo’s strategic acumen and deep industry knowledge have enabled him to navigate complex market landscapes, contributing decisively to the success of each organization he has been part of.

Beyond his professional achievements, Ivo is passionate about cycling, particularly completing challenging Gran Fondos such as La Marmotte and the Otztaler Cycling Marathon. Ivo also co-founded the Spine Riding Society.